The Wedding Ring Event

Press area

Creation & Concept

Founded in 2015 by Hanna Mechaly, Salon de L'alliance is now France's leading wedding ring shop. An unprecedented experience in the search for an engagement ring or wedding bands: foraging, also known as free-picking.

Couples have the freedom to try on and choose their engagement rings and wedding bands, from a display showcasing thousands of models.The show features an exceptional offer: one piece of jewelry free for every piece purchased.

This experience with a human face profoundly renews the practices of the jewelry sector, to make the choice of wedding ring or engagement ring an unforgettable moment during wedding preparations. 

The Wedding Ring Show is set in magnificent reception halls throughout France and, more recently, Europe.

An entrepreneurial adventure for women, the Wedding Ring Event is led by Hanna Méchaly, a jeweler for three generations, and her teams.

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Hanna Mechaly

Dreams can be filled with the world of weddings and jewelry, but the local jewelry market has been severely weakened in recent years, experiencing a 10% decline in the number of town-centre jewellers.
It's against this sensitive backdrop that Hanna Mechaly, a jeweller herself, has set herself apart by creating a new concept: Le Salon de L'alliance.

Hanna Mechaly, a committed entrepreneur‍

Hanna Mechaly fought to save her family's jewelry store by creating The Wedding Ring Event, and quickly made a name for herself in the world of jewelry. This entrepreneur has come up with an original concept that transforms the ring-buying experience: free-picking.

Hanna Mechaly, a visionary of wedding ring distribution

The Wedding Ring Event is the leading wedding ring retailer, selling 20% of all wedding rings in France. The events enable thousands of couples to try on their future rings in exceptional settings all over the country. Hanna Mechaly is now at the head of a flourishing business, which has grown from 20 to 120 employees in just two years. The concept is now being exported to Europe.

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your visit


Whether you're a journalist, influencer or blogger, you're welcome to visit the Salon de L'alliance, to experience the foraging experience yourself, meet Hanna Mechaly for an interview, or discover the latest trends in jewelry and weddings.

During your visit, you'll discover more than 10,000 wedding ring models, the latest trends, new metals and the future big names in jewelry.
You can also follow the journey of our future brides and grooms as they search for their precious rings.

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They're talking about it...
Find here some articles and TV appearances.

TV

TF1's 20H

Interview with Hanna Mechaly for TF1's "20H" special
"Marriage in the Covid era: the industry adapts".

RADIO

Europe 1

Interview with Hanna Mechaly
for the program La France bouge on Europe 1

BLOG

The Angry Bride

Article by wedding blogger
"La Mariée en Colère" about wedding ring event's in France.

BLOG

The Angry Bride

Article by wedding blogger
"La Mariée en Colère" about wedding ring event's in France.

BLOG

The Angry Bride

Article by wedding blogger
"La Mariée en Colère" about wedding ring event's in France.

TV

JT 19-45 M6

19-45 report from November 23, 2019 at the Salon de L'alliance of Paris at La Porte de Versailles

RADIO

RTL Radio

Interview with Hanna Mechaly, creator of the Wedding Ring Show, and Armelle Levy about wedding trends in France.

BLOG

The Angry Bride

Article by wedding blogger
"La Mariée en Colère" about wedding ring event's in France.

BLOG

The Angry Bride

Article by wedding blogger
"La Mariée en Colère" about wedding ring event's in France.

BLOG

Miss Lace

Article by blogger Mlle Dentelle during her visit to the Wedding Ring Event
"In search of the unique ring".

TV

Report

Interview with Hanna Mechaly, a businesswoman who rules the Alliance Salon by Cathy Crussis du Plessis

RADIO

M Radio

Interview with Hanna Mechaly on M Radio.
Hanna talks about Made in France at the Salon de L'alliance

BLOG

The Angry Bride

Article by wedding blogger
"La Mariée en Colère" about wedding ring event's in France.

BLOG

The Angry Bride

Article by wedding blogger
"La Mariée en Colère" about wedding ring event's in France.

TV

C8 - TPMP!

Announcement of the Wedding Ring Event of Paris on "Touche pas à mon poste" on C8

TV

C8 - TPMP!

The Wedding Ring Show offers wedding rings to a family in need during the show TPMP on C8

RADIO

Cherie FM spots

Cherie FM spots announcing the Salons de L'alliance in France, (Nice, Bordeaux, Lille, Toulouse....)

BLOG

The Angry Bride

Article by wedding blogger
"La Mariée en Colère" about wedding ring event's in France.

BLOG

The Angry Bride

Article by wedding blogger
"La Mariée en Colère" about wedding ring event's in France.

RADIO

RTL

Interview with Hanna Mechaly on RTL's Mon Métier Ma Passion program presented by Armelle Levy

BLOG

The Angry Bride

Article by wedding blogger
"La Mariée en Colère" about wedding ring event's in France.

BLOG

The Angry Bride

Article by wedding blogger
"La Mariée en Colère" about wedding ring event's in France.

RADIO

Cherie FM spots

cherie Fm spots announcing The Wedding Ring Event's in France, (Nice, Bordeaux, Lille, Toulouse....)

RADIO

Cherie FM spots

cherie Fm spots announcing The Wedding Ring Event's in France, (Nice, Bordeaux, Lille, Toulouse....)

BLOG

The Angry Bride

Article by wedding blogger
"La Mariée en Colère" about wedding ring event's in France.

BLOG

The Angry Bride

Article by wedding blogger
"La Mariée en Colère" about wedding ring event's in France.

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